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Wang Xufeng, a national first-class writer and winner of Mao Dun Literature Prize, took the theme of West Lake as the creative background, combined with the deep origin of Chinese wine culture, profoundly interpreted the essence of Wenchuang wine with his rich literary experience and profound cultural insight, and brought a wonderful cultural speech to the guests on the spot.The winter in Hangzhou is getting stronger and stronger. Near Xiaoyingzhou, the scenery of "Three Tans Reflecting the Moon" is pleasant. Three gourd-shaped stone pagodas stand on the sparkling lake. After the bright moon rises, the moonlight and the tower shadows complement each other. In the north of the West Lake, one end is connected with Beishan Road, and the other end is connected with the broken bridge in Bai Causeway, which makes people look forward to the "snow-broken bridge" scene in Chu Qing after the snow, which is particularly beautiful. From the dawn in Su Causeway to the autumn moon in Pinghu, from the broken bridge to the setting of Leifeng, every scenic spot in the West Lake bears the historical memory and cultural heritage, witnessing the historical changes and cultural prosperity of Hangzhou and even China. Lake legend, which is characterized by "famous mountains, famous waters and celebrities", has also been listed in the national intangible cultural heritage list.Wang Dongling, a famous calligrapher and professor of China Academy of Fine Arts, gave Maotai the inscription "Shun Tian Jing Ren Ming Li Hou De". The short eight words condensed the brewing wisdom of generations of Maotai craftsmen and the persistent insistence of generations of Maotai people on excellent quality, and also endowed Wenchuang wine with richer artistic value and cultural connotation.

In the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.Xu Binyi said in his speech that Wenchuang Liquor combines the beauty of the West Lake with the charm of Maotai, and is an exquisite wine of "beauty and beauty". In the creative process, it embodies three highlights: insisting on integrity and innovation, showing the important achievements of state-owned enterprises, deepening the cooperation between Zhejiang and Guizhou, and serving a better life; gathering the wisdom of all parties, repeatedly crafting, and creating a sincere work with the United States and the United States; adhering to the business philosophy of "authentic, honest and upright", innovating the marketing mode of "terminal direct sales", and wholeheartedly providing customers with high-quality services. I hope that with the continuous efforts of many parties, Wenchuang Liquor will become everyone's "other half" to the West Lake.West Lake Ten Scenes Elegant Maotai West Lake Range Rover Series Wenchuang Liquor Released and Listed

"In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.Xu Binyi said in his speech that Wenchuang Liquor combines the beauty of the West Lake with the charm of Maotai, and is an exquisite wine of "beauty and beauty". In the creative process, it embodies three highlights: insisting on integrity and innovation, showing the important achievements of state-owned enterprises, deepening the cooperation between Zhejiang and Guizhou, and serving a better life; gathering the wisdom of all parties, repeatedly crafting, and creating a sincere work with the United States and the United States; adhering to the business philosophy of "authentic, honest and upright", innovating the marketing mode of "terminal direct sales", and wholeheartedly providing customers with high-quality services. I hope that with the continuous efforts of many parties, Wenchuang Liquor will become everyone's "other half" to the West Lake.Ink-dyed Xizi has a long wine rhyme. At the press conference, the opening of "Drinking West Lake" led everyone to appreciate the unique charm of West Lake as a world cultural heritage; The dance performance "After the Rain" based on "The Legend of the White Snake" made everyone taste a love story spanning thousands of years. The immersive sitcom "The Order of the West Lake in Maotai", which combines three forms of poetry, dance and drama, tells the story of Maotai brand culture and ingenuity with the natural beauty and humanistic spirit of the West Lake ... In a series of wonderful interpretations, Maotai's sauce flavor and the charm of the West Lake have written a cultural movement in the light snow season.